Paul Froio is a highly experienced and successful Global business executive, with over two decades of experience in the athletic footwear and apparel industry. He currently oversees product creation as Vice President of Global Core Footwear at Reebok, one of the world's leading sports brands.

Froio's wealth of business knowledge includes expertise in brand strategy, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. He is considered a global authority on leadership, product creation, brand strategy, sales & marketing, and business development.

In addition to his successes as a businessman, Froio is a dedicated husband and father of three children. A Massachusetts resident, he is also an avid boater, golfer and traveler.